I turn digital marketing into a direct revenue engine.

I turn digital marketing into a direct revenue engine.

Chief Digital and Marketing Officer with 15 years of experience building growth, commerce, and transformation systems across hospitality, fintech, telecom, and retail.

Chief Digital and Marketing Officer with 15 years of experience building growth, commerce, and transformation systems across hospitality, fintech, telecom, and retail.

View My Impact

Connect on LinkedIn

Connect on LinkedIn

Speaking at Hospitality Events

Always in beta

Always in beta

Speaking at Hospitality Events

Always in beta

Always in beta

Speaking at Hospitality Events

Always in beta

Always in beta

EXECUTIVE PROOF

Direct revenue growth at scale

Material improvement in media efficiency

Multimillion dollar portfolio oversight

Multidisciplinary team leadership

I have built growth organizations across Colombia, the United Kingdom, the United States, and Mexico. Different markets, same discipline: connect customer experience, media, technology, analytics, and commercial execution to measurable revenue.

I have built growth organizations across Colombia, the United Kingdom, the United States, and Mexico. Different markets, same discipline: connect customer experience, media, technology, analytics, and commercial execution to measurable revenue.

Where I create enterprise value.

Operating levers that connect commercial ambition to measurable performance.

Direct Revenue Growth

Build direct-channel systems that improve conversion, contribution, and customer lifetime value.

Performance and Portfolio Strategy

Set investment priorities and performance standards across brands, markets, and channels.

MarTech, Data, and AI

Modernize the data, automation, and decision systems that make growth repeatable.

Digital Commerce and Payments

Improve booking, checkout, payment, and CRM journeys that convert demand into revenue.

Organizational Transformation

Build accountable multidisciplinary teams and operating rhythms around shared commercial outcomes.

Where I create enterprise value.

Operating levers that connect commercial ambition to measurable performance.

Direct Revenue Growth

Build direct-channel systems that improve conversion, contribution, and customer lifetime value.

Performance and Portfolio Strategy

Set investment priorities and performance standards across brands, markets, and channels.

MarTech, Data, and AI

Modernize the data, automation, and decision systems that make growth repeatable.

Digital Commerce and Payments

Improve booking, checkout, payment, and CRM journeys that convert demand into revenue.

Organizational Transformation

Build accountable multidisciplinary teams and operating rhythms around shared commercial outcomes.

Selected impact

TAFER Hotels & Resorts

Leads digital marketing and call center sales for a multi-brand luxury resort portfolio serving a predominantly US-based audience. Improved media efficiency while overseeing major transformations across the booking engine, CMS, payments, CRM, and analytics.

Next Net Media

Led growth within a private equity backed company, managing the internal team and agency partners. Contributed to consecutive company sales records while strengthening a scalable, performance driven acquisition model.

Ariadna Communications Group

Built and led the agency’s regional media operation across Latin America. During this period, Ariadna became the region’s number one independent agency, combining commercial growth with strong multi-market execution.

Building the next growth chapter?

For executive opportunities, advisory work, or speaking engagements, let’s connect.

Start a Conversation

Building the next growth chapter?

For executive opportunities, advisory work, or speaking engagements, let’s connect.

Start a Conversation