I build growth systems from the inside out.
I’m Max Gomez Montejo, a digital and marketing executive who connects customer experience, media, technology, commerce, and teams to measurable business growth.
An operator, not an observer.
My career has taken me from Colombia to the United Kingdom, the United States, and Mexico, across telecommunications, retail, fintech, and hospitality. In every market, I have worked from inside the business, building the teams, systems, and operating discipline required to turn strategy into sustained commercial performance.
Photo: @christian_germoso
The journey
Ariadna Communications Group · 2013 to 2022
Built and led the agency’s regional media operation across Latin America, helping Ariadna become the region’s number one independent agency. Won and led major accounts across telecommunications, travel, hospitality, tourism, and education, including Tigo across South and Central America, Movistar, LATAM Airlines in Colombia and the United States, Palace Resorts in the United States, Meliá Hotels, Blue Diamond Resorts, Visit Orlando, Travel Texas, ProColombia, and Universidad de los Andes.
Next Net Media, now Next Net AI · 2022 to 2024
Led growth within a private equity backed digital portfolio, managing the internal team and agency partners across The HOTH, Authority Builders, FreeUp, iWriter, and SEOJet. Contributed to consecutive company sales records while building a more scalable acquisition and performance model.
TAFER Hotels & Resorts · 2024 to Present
Leads digital marketing and call center sales across a luxury hospitality portfolio that includes Hotel Mousai, Garza Blanca, Villa del Palmar, and Sierra Lago. Responsible for strengthening the direct channel as a primary commercial engine and modernizing the customer journey across media, websites, booking technology, payments, CRM, analytics, and sales operations.
How I lead
Commercial clarity
Translate ambition into a small number of measurable priorities tied to revenue and customer value.
Customer journey thinking
Connect media, experience, commerce, payments, and service instead of managing them as isolated channels.
Ownership and operating rhythm
Create clear owners, deadlines, inspection, correction, and follow-through so decisions produce results.
Transformation while operating
Modernize technology, processes, and teams without losing sight of the business that must perform today.
Human judgment, AI precision
I believe the strongest organizations combine experienced human judgment with data, automation, and AI. Technology should improve the quality and speed of decisions, not replace accountability.
Beyond the role
Professor of Media Planning at Universidad de Lima. Speaker on digital journeys, growth, AI, and marketing transformation at industry events across North America and Latin America. Advisor to teams navigating complex digital change.
Currently building.
Leading digital growth and commercial transformation at TAFER Hotels & Resorts, while contributing to the industry through teaching, speaking, and selected advisory work.
Building the next growth chapter?
For executive opportunities, advisory work, or speaking engagements, let’s connect.
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